To Blog or Not To Blog?
That has been the question on the minds of many small businesses for some time now and a question that has been on my mind, as I continue to grow and develop 664Connect into a Media House that will be able to stand the test of time.
To be honest it feels a little bit weird writing a blog about blogging (lol), but the one thing that I always strive to do, is to LEAD BY EXAMPLE. So, in this my first of many weekly blogs, I wanted to set the scene by exploring some of the top reasons why blogging is important and how it can also help us to grow our businesses, increase our website conversions and gain more exposure.
Here are my top reasons for starting a blog on 664Connect:
1. Attract an Audience
Blogging enables you to reach the billions of people that use the Internet everyday and usually at no additional cost to you.
Blogging can help you to promote yourself or your business and also works as a method for attracting an audience, because it provides something of value to them before asking for anything in return.
I know that I would much rather click on a page titled “How To Promote Your Business“, than a page titled “Buy My Consulting Services Now”? By creating a blog that is of value, you can attract an audience and eventually convert them to customers, partners, friends, and more.
2. Establish Authority
I personally want to be one of the regional voices for digital marketing and marketing consultancy. So I am starting this blog today, so that I can write about important topics that are relevant to my audience and to also establish myself as an authority in this space. In the long run, this blog should help me to enhance my professional image, as a blog is to professionals in the 2000s what a business card was in the 1990s.
3. Build Rapport and Engagement
Blogging converts traffic into leads and leads into customers.
Blogging can also be used as a tool to “warm up” your cold calls and traffic from other sources. So, in the past when I called someone out of the blue, they were always more receptive if they had read one of my blogs and received value from it.
4. Create Opportunities
Blogging can lead to other business/traffic generating opportunities.
For example, when I used to blog in the UK, I was invited to speaking engagements or press conferences and events.
Blogging enables anyone with something interesting or valuable to say to be identified as an expert. (Hey if you can fake it until you make it, why not lol!)
5. Organize Your Thoughts and Learn
Google and YouTube have been my best friends for a while now, but no doubt blogging will force me to teach myself what I don’t know and to articulate what I do know. That’s because, when you begin writing a blog post, you are forced to organize your thoughts, and if there are any gaps in the topic that you are writing about, you will have to learn about it.
Writing out and articulating your thoughts is a great way to internalize something you’ve learned or experienced. Writing also helps you to become more familiar with the topic you’re writing about.
6. Tell Your Story
Blogging enables you to be your own media company (no pun intended). In my case it started with vlogging, but they are almost one and the same.
In 2021, we all have the ability to change the narrative or to create our own narratives. So you can tell your story the way you want to tell it without being dependent on journalists (you can depend on me though lol). When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude.
Blogging allows you to ensure that all information included in the blog is factual.
7. Meet New People
I know that I have gained so many new friends since starting 664Connect Media and the audience that I have attracted is no longer just my “audience.” They have become my friends, colleagues, business partners etc. I’ve had many people reach out to me directly after watching my vlogs and reading my news stories. Some of those people have become friends or good business contacts.
8. Stand Out
According to “the 1 percent rule,” only 1 percent of Internet users actively create new content, while the other 99 percent of the participants simply view it.
By blogging, I am trying to separate myself from the 99 percent of people that don’t blog.
Standing out is essential in an increasingly competitive economy and I am all about growth and being able to scale up my business, and you should be too.
9. Make Money
If you have a blog with a lot of readers, there may be opportunites to monetize. In today’s economy, and because of COVID-19 being diversified and having additional sources of income can be extremely beneficial.
So, if you are working a job that doesn’t pay as much as you’d like, or if you would simply like to earn more money (who doesn’t?), blogging can make for a great side income.
Income generated from blogging can also be “passive,” meaning it can be automated and is not directly correlated to the amount of time you put in to it.
10. Drive More Traffic To Your Website
Blogging enhances your online presence because it increases the number of pages that you have on your website. For example if your business has a brochure website, then it lists all of the services that you provide and you probably don’t spend a lot of time updating your pages. Blogging solves this problem for you, because every time that you write a blog, you are creating one more indexed page on your website, and creating one more opportunity for your website to show up in search engines (SEO) and drive more traffic to your website.
To find trending topics, check out www.buzzsumo.com.
11. Generates Content For Social Media
With so much content floating around and with so many people using social media to promote their business, it is difficult to consistently create exciting and engaging content.
Blogging helps you to maintain a consistent social media presence, because instead of feeling pressured to constantly create new content you can simply promote your blogs on your social network profiles.
In my opinion the benefits of blogging for social media are two fold:
- Your readers can share your blogs on their social pages, extending your reach and your audience.
- You can also share your blogs on social networks to drive more traffic to your website.
13. Thought Leadership
I have to admit that when I first started blogging and vlogging, I had to get used to talking to myself (lol). However, when my clients started to tell me how much they benefited from my posts, it has encouraged me to create more content that they will find useful. So, if you follow my lead and create content that your target audience will find useful, it will help you to establish your business as a thought leader in your chosen industry or field.
Another great benefit of blogging is that it increases your customer’s confidence and their trust in your brand and expertise. Your blogs should answer common questions that your leads and customers might have. If a prospective customer finds answers to their questions via your blog, they are more likely to trust in your products and services. So not only does blogging help you to increase traffic to your website it also helps to speed up the sales process, as your customers will now view you as a helpful resource.
So, if you are thinking about starting a business blog, I hope that this post has convinced you to do so. See you next week…